The Fragrance Foundation Australia is the non-profit, educational arm of the international fragrance industry, and devotes its energies to promoting the appreciation of fragrance.

Permalink

The Fragrance Foundation hosts intimate media workshops

The Fragrance Foundation introduced a select number of new beauty media to the wonderful world of fragrance with an introductory “fragrance 101” workshop lead by expert evaluator, Erica Moore of Michael Edwards & Co. Stellar* presented an overview of the Fragrance Foundation and their various activities held throughout the year, before Erica Moore continued with fragrance classification, the fragrance wheel and basic perfume evaluation.

 

The workshops were well received with 19 beauty media attending the two sessions, taking home the latest edition of Fragrances of the World and a Fragrance Foundation press pack.